✨ What happens when a brand truly knows who they are… and we bring that identity to life across digital and physical worlds?
A few years ago, Ubisoft asked us to rethink how they showed up at ChinaJoy.
At that time, gaming booths in China were big, loud, and beautiful…
but there was still no real emotional connection between brand, story, and fans.
So my team and I built a new kind of OMO experience called
“Unlock the Next Level.”
⸻
📌 Year 1 Results:
• 3M+ livestream views
• 78,000+ new WeChat + Weibo followers
• 1.6M WeChat mini-app page views
• Thousands of online interactions
• 1M+ RMB in sales — doubling the previous year
The idea was strong.
So strong that in Year 2, we didn’t change the core at all.
We simply deepened the emotional connection by adding one thing fans cared about:
🎻 The Assassin’s Creed Symphony performed live inside the booth.
⸻
📌 Year 2 Results:
• 60M+ online impressions
• 243,000+ fan-generated posts
• 15.3M+ Weibo video views
• 6M+ livestream views
• 50% increase in booth sales
⸻
Two years.
One idea.
A massive leap in both reach + revenue.
This is why I believe so strongly in the equation:
Brand + Storytelling/Culture + Technology = Real Impact.
If your brand wants to build this kind of integrated OMO experience —
digital + physical + community + culture —
I’d love to explore what we can create together.
A few years ago, Ubisoft asked us to rethink how they showed up at ChinaJoy.
At that time, gaming booths in China were big, loud, and beautiful…
but there was still no real emotional connection between brand, story, and fans.
So my team and I built a new kind of OMO experience called
“Unlock the Next Level.”
⸻
📌 Year 1 Results:
• 3M+ livestream views
• 78,000+ new WeChat + Weibo followers
• 1.6M WeChat mini-app page views
• Thousands of online interactions
• 1M+ RMB in sales — doubling the previous year
The idea was strong.
So strong that in Year 2, we didn’t change the core at all.
We simply deepened the emotional connection by adding one thing fans cared about:
🎻 The Assassin’s Creed Symphony performed live inside the booth.
⸻
📌 Year 2 Results:
• 60M+ online impressions
• 243,000+ fan-generated posts
• 15.3M+ Weibo video views
• 6M+ livestream views
• 50% increase in booth sales
⸻
Two years.
One idea.
A massive leap in both reach + revenue.
This is why I believe so strongly in the equation:
Brand + Storytelling/Culture + Technology = Real Impact.
If your brand wants to build this kind of integrated OMO experience —
digital + physical + community + culture —
I’d love to explore what we can create together.