The Philosophy
Creativity that Connects — Where Myth, Meaning, and Measurable Impact Meet
Creativity that Connects — Where Myth, Meaning, and Measurable Impact Meet
At the Intersection of Story, Strategy, and Community
For over two decades, I’ve worked at the crossroads of creativity, culture, and commerce — from Ubisoft’s immersive gaming worlds to ViewSonic’s global education platforms, to art-driven collaborations that span continents.
My focus has always been the same:
To create experiences that spark connection, build community, and drive real-world impact — merging online and offline, art and business, AI and human insight.
My focus has always been the same:
To create experiences that spark connection, build community, and drive real-world impact — merging online and offline, art and business, AI and human insight.
The Challenge We All Face
In a fragmented world of AI-driven content, hyper-speed media, and disconnected communities…
How do we create stories, platforms, and experiences that build lasting connection and inspire real engagement — both online and in life?
How do we create stories, platforms, and experiences that build lasting connection and inspire real engagement — both online and in life?
My Approach — Blending Story, Strategy, and OMO Leadership
I lead creative work with four guiding principles:
Deep Listening — to culture, client vision, and human needs
Narrative Clarity — weaving myth, meaning, and brand story into lasting narratives
Creative Precision — crafting ideas that resonate across platforms and invite real dialogue
Community Activation — building ecosystems that merge digital connection with physical experience
Because creativity today isn’t just a message — it’s a movement that thrives where digital, physical, and human stories meet.
What This Looks Like in Action
✅ At ViewSonic, I led Online-Merged-Offline (OMO) campaigns across Asia — blending digital media with offline engagement to build real learning communities and drive record-breaking activations.
✅ At Ubisoft, I shaped narrative-driven brand stories that strengthened global fan communities and deepened cross-market loyalty.
✅ As an artist, I create work that bridges myth, meaning, and modern life — exhibited and collected internationally, sparking conversations both online and offline.
✅ At Ubisoft, I shaped narrative-driven brand stories that strengthened global fan communities and deepened cross-market loyalty.
✅ As an artist, I create work that bridges myth, meaning, and modern life — exhibited and collected internationally, sparking conversations both online and offline.
Why This Matters
Because creativity is more than making things look good.
It’s how we build connection, foster community, and move people forward — across platforms, cultures, and industries.
It’s how we build connection, foster community, and move people forward — across platforms, cultures, and industries.
Let’s Build What Matters
If you believe in creativity that bridges imagination and impact, I’d love to connect.
I’m open to creative leadership, brand partnerships, and collaborations that merge storytelling, strategy, and community-building — online, offline, and beyond.
I’m open to creative leadership, brand partnerships, and collaborations that merge storytelling, strategy, and community-building — online, offline, and beyond.