IN SUMMARY:
Wanting to break out of the same retail channels to engage younger audiences, my team developed new ways to excite the brand by activating in the ecosystems of their younger target audience.
MARKET IMPACT:
By turning the pop-up experience
into a social destination point gave new-found energy to the brand. Activating in venues not ever thought of like co-working spaces also kept the sophistication of the brand
in check.
into a social destination point gave new-found energy to the brand. Activating in venues not ever thought of like co-working spaces also kept the sophistication of the brand
in check.
