ViewSonic Education — Global OMO Campaign Leadership with Measurable Impacta
Delivering Results Across North America, Europe, and Asia
As Marketing Director for ViewSonic, I led multi-year Online-Merged-Offline (OMO) campaigns that empowered educators, activated student communities, and strengthened ViewSonic’s presence across North America, Europe, and Asia-Pacific.
Through a unified strategy that combined digital campaigns, live events, programmatic advertising, and AI-optimized media, we built a global education community and drove real business outcomes.
Key Results & Business Impact
✅ 406,000+ Marketing Qualified Leads (MQLs) generated between January–May 2022
✅ 270% YoY increase in website traffic driven by boosted social media and optimized search
✅ 296% YoY increase in Buy Now button traffic, showing direct engagement-to-purchase lift
✅ 53% growth in Sales Inquiry submissions and 79% increase in Contact Us submissions
✅ Programmatic Ads delivered a 45% lower cost-per-view (CPV) with a 408% increase in video views
✅ 270% YoY increase in website traffic driven by boosted social media and optimized search
✅ 296% YoY increase in Buy Now button traffic, showing direct engagement-to-purchase lift
✅ 53% growth in Sales Inquiry submissions and 79% increase in Contact Us submissions
✅ Programmatic Ads delivered a 45% lower cost-per-view (CPV) with a 408% increase in video views
How We Did It — Strategic Highlights
Deployed a unified OMO strategy combining social engagement, programmatic ads, influencer collaborations, and global live activations
Leveraged AI-driven ad tech and machine learning to optimize campaign performance and engagement rates
Developed a global-to-local activation model — scaling from major markets in the U.S. and Europe while adapting for regional cultures
Built long-term community platforms with a shift toward engagement-based content and user-generated experiences
Why This Matters
This global campaign showcases my belief that creativity and connection — powered by insight and data — can build authentic communities and deliver lasting business value.
OMO isn’t just a strategy. It’s a way to merge creativity, community, and commerce into sustainable growth.
OMO isn’t just a strategy. It’s a way to merge creativity, community, and commerce into sustainable growth.
See the Impact — Featured Project Videos
🎥 “Here’s to Learning” — How OMO Built ViewSonic’s Global Education Community