To bring the Elixir into a more competitive at retail, we implemented a new retail strategy. First with a social listening activation to collect consumer insights then implement design thinking retail design based on the information collected. 
The idea Beauty Best Friends Forever was created considering this data. Consumers are engaged in a more casual level from brand ambassadors to give a sense of welcome and better service. This resonates as the brands truly living up to their Japanese spirit and legacy of quality and service.

To kickoff social listening we created a sampling campaign with digital partner PullPath. The engagement resulted in the 1 month-long campaign were so high that the clients thought the results were wrong.
It wasn’t.
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