ViewSonic Corporate — Global Brand Leadership, Partnerships, and Community Activation
Positioning Creativity and Community at the Heart of ViewSonic’s Global Brand
As Global Marketing Director for ViewSonic, I led corporate brand strategy across North America, Europe, and Asia-Pacific — transforming ViewSonic from a product-focused brand to a community-driven global leader in education, workspace solutions, and entrepreneurship.
Through creative leadership, strategic partnerships, and Online-Merged-Offline (OMO) campaigns, I positioned ViewSonic as a trusted partner to businesses, startups, and education leaders worldwide.
Key Results & Corporate Impact
✅ Over 406,000 Marketing Qualified Leads (MQLs) generated in five months through integrated digital and live campaigns
✅ 270% YoY increase in website traffic and significant engagement growth through programmatic ads and social content
✅ Built a cross-industry partnership ecosystem including IKEA and Hustle Fund, amplifying brand presence and community connection
✅ Activated the Acceleration for All (AFA) Program, fostering entrepreneurship, inclusion, and global thought leadership
Expanded ViewSonic’s Workspace and Corporate Monitor positioning through influencer partnerships and localized OMO initiatives
✅ 270% YoY increase in website traffic and significant engagement growth through programmatic ads and social content
✅ Built a cross-industry partnership ecosystem including IKEA and Hustle Fund, amplifying brand presence and community connection
✅ Activated the Acceleration for All (AFA) Program, fostering entrepreneurship, inclusion, and global thought leadership
Expanded ViewSonic’s Workspace and Corporate Monitor positioning through influencer partnerships and localized OMO initiatives
•2.7M Video Impressions, Excelled the original KPI by 65%
•The video performance has a 35% growth than the previous year.
•Corporate Visual Solution Page: https://www.viewsonic.com/work/tools-for-any-situation
28.87% View rate: 579K views / 2M Impressions / 1500+ leads to the microsite in our initial launch
•Newsletter: Average Open rate: 40% (benchmark 12-25%)Average
Click rate: 5.69% (benchmark 2-5%)
How We Did It — Corporate Strategy in Action
Developed and executed global community activation campaigns in partnership with industry leaders and social impact investors
Led creative direction for OMO activations, including the IKEA Mobile Shop Experience and Airbnb Workcation Collaborations
Built corporate influencer ecosystems with thought leaders like Hustle Fund, engaging thousands through social content, live events, and branded experiences
Drove solution-based marketing with a shift toward value-driven storytelling and hybrid community platforms
Leveraged AI-driven programmatic advertising to optimize conversions, community growth, and brand advocacy
Why This Matters
Corporate branding today is about more than visibility — it’s about building platforms, communities, and meaningful partnerships.
At ViewSonic, I led initiatives that turned brand strategy into a catalyst for global community connection, delivering measurable business growth and lasting cultural impact.
At ViewSonic, I led initiatives that turned brand strategy into a catalyst for global community connection, delivering measurable business growth and lasting cultural impact.
