Brief: Innovating the in-store display
Crest’s top tier Pro Health and Luxe Line are the Brands top revenue drivers in the Asian market. Both the execution and ideas from which these displays are birthed, have to be truly inspired.
Insight
Shoppers in Asia relate to the shopping experience that exist in department stores.
Idea
• Transcending Oral care to beauty care (Luxe whitening).
• The apex of professional oral care (Pro Health).
By distilling the product to its essence and simply
embellishing its personality will make it
stand out from the crowd.
