IN SUMMARY:
Vivo for Chinajoy 2019 had the chance to launch their Ai enabled phone for gaming. We decided on a unique live esports approach for visitors to challenge an AI virtual esports team called Suprex.
Our idea? Outwit & Outscore the Ai Vivo phone in an esports arena by Vivo. Celebrate the competition with performances by the characters in the games along with activations that educated and engaged everyone that is in the arena!
MARKET IMPACT:
The physicalness of a sports arena gave the mobile Ai more substance and grit that ultimately engaged with 14,849 willing participants. A total of 130,000 attended the booth which is about 36% of the Chinajoy’s
total visitors.
total visitors.
