Brand Builder Story #3
Screen Fatigue Is the Symptom. Something Deeper Is Breaking Down.
We talk a lot about screen fatigue right now.
Too much content. Too much media. Too much scrolling.
But screen fatigue isn’t the real problem.
It’s the symptom.
What’s actually breaking down is something more fundamental:
the rituals we use — as human beings — to connect, decompress, celebrate, and feel present with one another.
I call this ritual collapse.
By that, I mean this:
the familiar ways we connect — physically and digitally — have become repetitive, passive, and emotionally flat.
They still exist, but they no longer work the way they used to.
Screen Fatigue Is the Symptom. Something Deeper Is Breaking Down.
We talk a lot about screen fatigue right now.
Too much content. Too much media. Too much scrolling.
But screen fatigue isn’t the real problem.
It’s the symptom.
What’s actually breaking down is something more fundamental:
the rituals we use — as human beings — to connect, decompress, celebrate, and feel present with one another.
I call this ritual collapse.
By that, I mean this:
the familiar ways we connect — physically and digitally — have become repetitive, passive, and emotionally flat.
They still exist, but they no longer work the way they used to.