Brief: The holistic campaign
The work done for Walmart can be traced by how a person would experience shopping within a hypermarket from point A to Z by incorporating anything form print to event, in-store and digital. In this campaign my team was given an opportunity not only to form this experience, but also creating a new retail space that transforms how shoppers shop in Walmart stores in greater China.
Insight
The personal care category of WM in Greater China doesn’t have the vibrancy and personality like other retailers such as Watsons.
Idea
Inspired by serialized dramas so popular in China, the long aged debate of who is in the right in a romantic relationship is placed centered stage in this campaign, aptly named “He Said, She said”.