Brief: Ice cream festival
Another summer goes by for Ben & Jerry and another
ice cream festival is proposed. Given the potential for this
brief, my team came up with the idea of going back to the
roots of the brand it self.

Consumers are savvy by default, and look to inspired
experiences to spend their valuable time.

Chunk Fest. celebrating peace, love, and ice cream!
Creating a ice cream rock festival inspired by the iconic event
such as Woodstock. With word of mouth generating mostly
from Facebook, the event was filled with characters such
as hippies, painters, and even fortune tellers, the event was
visited by more than 8,000 people in the rain and 100%
attendance from the facebook invites.
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