IN SUMMARY:
The Unsung Heroes
The Unsung Heroes
For Women’s Day, Starbucks celebrates all the unsung heroes in our customer's life, most importantly, all the women unsung heroes. As part of the new retail Starbucks strategy, this campaign is to be used on Starbucks' own WeChat gifting mini-app. Which position's itself to be a platform to give people a chance to say things that are either too tough or inconvenient to say.
MARKET IMPACT:
Bootstrap optimized approach.
The illustrations were also hand-drawn by myself. We were able to pull off an effective campaign that tripled the business and won Tencent's Top 10 WeChat's moment's ads of 2018
The illustrations were also hand-drawn by myself. We were able to pull off an effective campaign that tripled the business and won Tencent's Top 10 WeChat's moment's ads of 2018
