Steven Yu
I Create Experiences That Connect — Online, Offline, and Beyond
Bridging creativity, human connection, and strategic storytelling for brands, platforms, and communities in a world shaped by AI and real-world engagement.
Bridging creativity, human connection, and strategic storytelling for brands, platforms, and communities in a world shaped by AI and real-world engagement.
Who I Am
I build growth systems where technology, human behavior, and community intersect.
I began my career at Ogilvy in New York, where my background in fine art and architecture shaped how I approach business: understanding space, emotion, and behavior first — then translating that into measurable commercial outcomes.
Across North America and Asia, I’ve consistently been brought into complex environments where digital and physical systems were fragmented. My role has been to realign brand, platform, and performance into one cohesive growth engine.
This has led to:
• ~80% B2B conversion performance (American Express OASIS)
• 90%+ activation attendance for cultural campaigns (Ben & Jerry’s)
• ~50% YoY nightlife growth for Diageo
• 2–3× YoY social-to-retail growth for Starbucks China
• 40–100%+ segment growth at ViewSonic after global channel alignment
Today, as Global CMO at AquaChar, I operate at the intersection of technology and regeneration — translating deep-tech water innovation into stakeholder adoption, investor alignment, and community relevance.
My focus moving forward is scaling regenerative and climate-driven platforms where infrastructure, AI, and storytelling merge to create measurable ecological and economic value.
I am particularly interested in working with growth-stage climate, sustainability, and regenerative technology companies ready to build category leadership — not just marketing reach.
I began my career at Ogilvy in New York, where my background in fine art and architecture shaped how I approach business: understanding space, emotion, and behavior first — then translating that into measurable commercial outcomes.
Across North America and Asia, I’ve consistently been brought into complex environments where digital and physical systems were fragmented. My role has been to realign brand, platform, and performance into one cohesive growth engine.
This has led to:
• ~80% B2B conversion performance (American Express OASIS)
• 90%+ activation attendance for cultural campaigns (Ben & Jerry’s)
• ~50% YoY nightlife growth for Diageo
• 2–3× YoY social-to-retail growth for Starbucks China
• 40–100%+ segment growth at ViewSonic after global channel alignment
Today, as Global CMO at AquaChar, I operate at the intersection of technology and regeneration — translating deep-tech water innovation into stakeholder adoption, investor alignment, and community relevance.
My focus moving forward is scaling regenerative and climate-driven platforms where infrastructure, AI, and storytelling merge to create measurable ecological and economic value.
I am particularly interested in working with growth-stage climate, sustainability, and regenerative technology companies ready to build category leadership — not just marketing reach.
Work in Action
Creative Leadership in Action — Real Projects, Real Impact
From Asia-wide OMO campaigns to immersive brand narratives and global community activations, here’s how I’ve brought creativity and strategy together for business and community growth.
From Asia-wide OMO campaigns to immersive brand narratives and global community activations, here’s how I’ve brought creativity and strategy together for business and community growth.
Let’s Build What Matters
If you’re looking for creative leadership, strategic storytelling, or community-building partnerships, I’d love to connect.
Let’s create something that moves people — and delivers real impact.
Let’s create something that moves people — and delivers real impact.