Steven Yu
I Create Experiences That Connect — Online, Offline, and Beyond
Bridging creativity, human connection, and strategic storytelling for brands, platforms, and communities in a world shaped by AI and real-world engagement.
Bridging creativity, human connection, and strategic storytelling for brands, platforms, and communities in a world shaped by AI and real-world engagement.
Who I Am
I build brands by helping them remember their purpose. For over two decades, I’ve led transformations where strategy meets story — guiding global companies to reconnect with why they exist and how they can serve through creativity, technology, and community.
From New York to Shanghai to Taipei, I’ve helped brands rediscover their spark — turning purpose into action and action into measurable growth. As Global CMO of AquaChar, I merge sustainability, AI, and storytelling to scale a purpose-driven ecosystem across the U.S. and Asia. My leadership blends creative vision and emotional intelligence with strategic discipline and operational clarity — uniting imagination with execution. I believe technology should never replace human connection; it should amplify it.
Specialties • Purpose-Driven Brand Transformation • AI + OMO Ecosystem Strategy • Global Campaign Leadership (Asia–U.S.–Europe) • ESG & Sustainability Marketing Innovation
Work in Action
Creative Leadership in Action — Real Projects, Real Impact
From Asia-wide OMO campaigns to immersive brand narratives and global community activations, here’s how I’ve brought creativity and strategy together for business and community growth.
From Asia-wide OMO campaigns to immersive brand narratives and global community activations, here’s how I’ve brought creativity and strategy together for business and community growth.
Let’s Build What Matters
If you’re looking for creative leadership, strategic storytelling, or community-building partnerships, I’d love to connect.
Let’s create something that moves people — and delivers real impact.
Let’s create something that moves people — and delivers real impact.