Brief: Gain the trust of shoppers
Being the innovators of both design and technology LG has gained the reputation of being a brand that are more fashion orientated. Our task is to bring LG’s technological innovation to life within the greater China market.
Insight
Families in Greater China are still mostly abiding to the one child policy. Which means in terms of their home appliances, family comes first.
Idea
Using ideas of a natural environment by showcasing the mountains in China, The Air Sanctuary reminds shoppers that fresh air can be right at home.
